Overview
Always ship sourced products in Atlas Copco branded packaging.
Goal
The branding of sourced products is important to secure our spare parts market and to further strengthen the value of our Atlas Copco brand.
General appearance
Sourced products should be branded according to the Atlas Copco product branding guidelines with white Atlas Copco logotype on dark gray background and blue tag with white sourced product name. Atlas Copco Dark Gray is the preferred color for sourced products.
Various sourced products from one of our suppliers
Typical branding of a filter
How to brand sourced products
Brand sourced products whenever possible in Atlas Copco Dark Gray.
We brand all sourced products with:
- high volume
- high visibility
- high importance
Rules
Cylindrical sourced products are branded with a surrounding blue tag and white Atlas Copco logotype on dark gray surface both on front and back.
Non-cylindrical sourced products are branded with a regular blue tag according to the Atlas Copco product branding guidelines.
Thin sourced products are branded with vertical blue tag placement and wide sourced products with horizontal blue tag placement.
Limited branding possibilities
Sourced products differ very much in their appearance and they sometimes offer only limited possibilites to influence the branding. In addition to Atlas Copco Dark Gray, Atlas Copco Light Gray and Atlas Copco Black in special cases even white is allowed.
In cases where the amount of colors for branding is limited the sourced products may be branded without the blue tag, with only the white Atlas Copco logotype on a dark gray surface.
Vertical placement on thin sourced product
Horizontal placement on wide sourced product
Surrounding blue tag on cylindrical sourced product
Sourced product examples
