Product identity manual

Product colors

Atlas Copco product colors

The following colors are used as part of product branding: Atlas Copco Yellow, Atlas Copco Light Gray, Atlas Copco Dark Gray, Atlas Copco Blue and Atlas Copco White.

In some cases, Atlas Copco Black is also used as a product color. Unpainted products are also allowed, but only for small-sized products and consumables.

Atlas Copco brand colors

Product color samples

Atlas Copco product color specimen for all our product colors are available for ordering through Atlas Copco Profile Store.

The pigment thickness and the gloss are specified in the standard.

Atlas Copco product color glossiness

Please note that color specimens for products have a range of glossiness, and gloss affects the impression of the color. Atlas Copco Black, Atlas Copco Yellow, Atlas Copco Light Gray and Atlas Copco Dark Gray product color specimens for products have different levels of gloss.

Product color – Recommended gloss

Atlas Copco Black – 35%
Atlas Copco Light Gray – 35%
Atlas Copco Dark Gray – 35%
Atlas Copco Yellow – 35%
Atlas Copco Blue

Atlas Copco brand colors

Surface texture on plastic

Please note that plastic parts can be produced with a huge variety of different surface textures, and surface texture affects the impression of the color. Always use a surface texture that truly represents our colors.

Blue tag label color

A global system is in place to ensure all business units can access Atlas Copco blue decal material.

Color appearance and gloss assurance

Each business unit must have a system in place to assure the appearance and gloss of our Atlas Copco product colors.

Dont's

Do not confuse the product color definitions with the corporate identity color definitions which are mainly intended for printed or digital matter.

 

For product color specifications, always use color specimen. Ordering information is found in Atlas Copco Profile Store.

Color usage

Always keep the product branding within a product group uniform.

Our products come in a vast variety of shapes and sizes. The main purpose of our product colors is to unify all Atlas Copco branded products and by doing this, strengthening the brand. The colors communicate a number of important aspects: safety, durability, functionality, heritage, manufacturing technique, etc.

General

To better unify our product appearances we always strive to use the darker color for elements that support or carry elements in the lighter color. For example the dark gray carries the yellow, the dark gray carries the light gray and the black carries the yellow.

Warning color

The yellow color is a high-visibility color used primarily outdoors to increase visibility of moving parts and machines – and in dark and/or dangerous environments to increase safety.

Atlas Copco brand colors

From top left: black carries yellow, dark gray carries yellow and dark gray carries yellow.
From bottom left: dark gray carries light gray, dark gray carries light gray and dark gray carries yellow.